Strategic Growth Marketing Expert

Fractional marketing leadership for scaling B2B brands—without the full-time overhead.

Strategic, Hands-On Marketing Leadership

I’m a full-stack marketing leader with 15 years of experience helping B2B companies grow smarter and faster. My background spans SaaS, cybersecurity, and healthcare technology—industries where clarity, speed, and strategic depth make all the difference.

I specialize in turning marketing from a cost center into a growth engine. That means aligning strategy and execution, tightening positioning, building high-converting funnels, and making sure every campaign drives toward business outcomes. Whether I’m mapping a go-to-market plan, optimizing lifecycle programs, or rolling up my sleeves to write a landing page headline—I bring both the big-picture vision and the tactical discipline to get it done.

Clients have called me “quick on the uptake, frank on feedback, and tightly focused on the tasks at hand”—and I take that as high praise. I’ve led in-house teams, built functions from the ground up, and stepped into complex challenges as a fractional head of marketing. If you need someone who can think like a CMO and act like a team of one, we might be a great fit.

Powering Growth for Enterprise & Emerging Brands

Select Clients & Collaborations

Healthcare & HealthTech
Imprivata
MEDITECH
CureMD
DrFirst
Surescripts

B2B SaaS & Technology
Autodesk
SAP
Corexpand
RocketDocs

Enterprise, Retail, & Professional Services
CanonUSA
Office Depot
Nuveen
Verisign
Terraboost Media

Services Overview

Fractional CMO Services

Executive-level marketing leadership for companies that need senior guidance without the full-time overhead.

Whether you’re navigating rapid growth, prepping for a fundraise, or recovering from a marketing misfire, I bring the strategic clarity and hands-on execution of a seasoned Head of Marketing. I help founders and executive teams prioritize what matters, build alignment across sales and product, and lead marketing with purpose—without the cost or risk of a full-time hire.

Marketing Team Leadership

Build, lead, or stabilize your marketing function with an interim Head of Marketing who gets it.

Build, lead, or stabilize your marketing function with an interim Head of Marketing who gets it. Need someone to step in while you search for a permanent hire? Or looking to up-level a junior team without adding another full-time leader? I’ve led marketing departments, built teams from scratch, and mentored marketers at every level. I bring structure, confidence, and calm—so your marketing doesn’t stall while you scale.

Go-to-Market Strategy

Clear positioning. Compelling messaging. The right mix of channels to drive traction.

Clear positioning. Compelling messaging. The right mix of channels to drive traction. Launching something new or entering a new market? I help you define (or refine) your ideal customer, sharpen your positioning, and build messaging that resonates. From pricing strategy to channel prioritization, I design go-to-market plans that balance bold thinking with practical execution—so your team knows exactly where to focus.

Marketing Operations Audits

Get your tools, tracking, and systems working for you—not against you.

If your CRM is messy, your metrics are fuzzy, or your tools aren’t playing well together, I’ll help you fix it. I audit your marketing infrastructure—from your Martech stack and lead scoring to campaign tagging and analytics setup—and deliver clear recommendations that improve visibility, performance, and ROI tracking.

Demand Generation

Build a revenue engine that scales—with full-funnel strategy and campaign execution that converts.

I help B2B companies develop and execute demand generation strategies that actually drive pipeline. That includes campaign development, content mapping, paid and organic strategy, and ongoing performance tracking. Whether you need to fuel top-of-funnel growth or fix leaks in your lifecycle marketing, I can help you turn clicks into customers. Build a revenue engine that scales—with full-funnel strategy and campaign execution that converts. I help B2B companies develop and execute demand generation strategies that actually drive pipeline. That includes campaign development, content mapping, paid and organic strategy, and ongoing performance tracking. Whether you need to fuel top-of-funnel growth or fix leaks in your lifecycle marketing, I can help you turn clicks into customers.

I've worked in marketing for my entire career – headed brand strategy practices at various firms and ran my own digital agency. Ellie is about as solid a resource for marketing insight and expertise as one is likely to find. Perhaps her most valuable attribute is the ability to execute on big-picture marketing strategy as competently as on the most minor details of marketing communication. Quick on the uptake, frank on feedback, and tightly focused on the tasks at hand. Highly recommend.

After months of working with different marketing "experts" and making little progress, Ellie executed a complete marketing 180 in just 4 weeks.

I partner best with growth-stage B2B companies who need senior marketing leadership but dont need a full-time CMO. If you’re preparing to scale, facing a GTM challenge, or need to build your marketing foundation, let’s talk.